top of page
Advertising Creative Group Head // DDB Singapore
Indonesian // Singapore Based

Recheck Before
You Are Misled
Client:
Google x Jigsaw
Agency:
Toaster SG
Year:
2023
In the run-up to the Indonesian election, social media was overwhelmed with hoaxes. Google partnered with Jigsaw, specialists in misinformation studies, to implement "prebunking"—a scientifically proven method to immunize people against misinformation techniques.
We transformed this complex, scientific formula into an engaging game show, encouraging an investigative mindset and ensuring people learn while being entertained.

bottom of page






