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Protect Your Play
From Hidden Dangers

Client:

Google Play

Agency:

DDB SG

Year:

2024

Random gaming top-up platforms were flooding the Indonesian market with deals and discounts. Gamers flocked to these sites for cheaper top-ups, unaware of the vulnerable security that hackers could exploit to steal their personal data. Google Play aimed to warn gamers about the hidden dangers of random top-up sites by telling the story of how Indonesia's strongest fighter was defeated.

The Drum Awards
/// Gold - influencer marketing
/// Finalist - Disruption

2025

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