Google Play
Winterlands Code Hunt

Client:

Google Play

Agency:

Toaster SG

Year:

2022

Free Fire’s daily active players were dipping as new battle royale games saturated the market. To remind gamers of the one thing they love about Free Fire, we turned all pieces of our marketing into a hunt.

One Asia Creative Awards 2023
/// Merit - Creative Effectiveness

Mad Stars 2023
/// Gold - Viral Video Stars

Campaignbrief The Work
/// Digital + Online
/// Direct
/// Experiential + Immersive
/// Mobile

MMA Smarties APAC
/// Gold - Short or Long Form Video

Portfolio

Google PlayWinterlands Code Hunt

Google Play
Winterlands Code Hunt