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Advertising Creative Group Head // DDB Singapore
Indonesian // Singapore Based

Google Play
Sultan Challenge
Client:
Google Play
Agency:
DDB SG
Year:
2024
Indonesia boasts a vast mobile gaming population, yet only 0.03% reach the professional competitive level. This isn't due to a lack of skill, but a lack of opportunity and time. Google Play seeks to democratize competition, providing "Sultans" (everyday pro-players) the chance to compete in a national-level tournament dynamically scheduled to fit their existing game time.

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