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Google Play
Protector Squad

Client:

Google Play

Agency:

DDB SG

Year:

2025

To protect your teammate in the game, you must first protect yourself. We leveraged the gaming community's innate teamwork to educate them about online safety. We partnered with Indonesia's biggest action star, Joe Taslim, who issued a captivating call for help, seeking a squad skilled in self-protection before protecting him. A series of challenges taught players crucial online safety practices. The most proficient squad earned the ultimate reward: playing alongside Joe Taslim in a final campaign event.

2025

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