top of page
Advertising Creative Group Head // DDB Singapore
Indonesian // Singapore Based

Google Play
Protector Squad
Client:
Google Play
Agency:
DDB SG
Year:
2025
To protect your teammate in the game, you must first protect yourself. We leveraged the gaming community's innate teamwork to educate them about online safety. We partnered with Indonesia's biggest action star, Joe Taslim, who issued a captivating call for help, seeking a squad skilled in self-protection before protecting him. A series of challenges taught players crucial online safety practices. The most proficient squad earned the ultimate reward: playing alongside Joe Taslim in a final campaign event.

bottom of page




