Gemini
See Through Billboard

Following the launch of Veo 3, Google seized the opportunity to transform billboard advertising. Instead of a standard ad, Google, in partnership with DDB, Superson, and Hagia, created a massive creative canvas to inject delight into the daily lives of Indonesians. We turned billboards into visually transparent canvases with a magical twist. Everyday scenes were transformed into the unexpected, from a huge wave of bubble tea to a tiger DJ. Furthermore, passersby could scan a QR code, immediately try Veo 3, and display their own creations on the billboard, turning the space into a huge, collaborative public canvas.