Gemini
Master Challenge

When Gemini launched in Indonesia, the creator community had already adopted competitors, flooding social media with productivity and study-related use cases. To reposition Gemini as a versatile creativity engine, we developed a strategy: influence the influencers. We launched the first-ever award show celebrating the most creative, unexpected, and brilliant Gemini use cases. Thousands participated, transforming submissions into a diverse showcase that educated the market and raised awareness that Gemini is much more than just a productivity tool.