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Advertising Creative Group Head // DDB Singapore
Indonesian // Singapore Based

Gemini
Make Your Breakthrough
Client:
Google Gemini
Agency:
DDB SG
Year:
2025
Google Gemini's Indonesian campaign, #BikinGebrakanLo, positioned students as content creators, not just endorsers. Featuring creative content generated from students' own prompts, showcasing diverse AI use cases like designing chemistry experiments, organizing music festivals, creating CVs, and converting thesis material into podcasts.

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